Modern advertising in China still feels like it's in a primordial stage. It's ubiquitous, uncreative, homogeneous, and features a kind of language that promotes quality and price in exactly the same way as a competitor. (Literally: 最便宜的北京烤鸭－68元一只, or "The cheapest Beijing roast duck, 68RMB a bird" on a giant neon sign.) This sense of sameness continues with traditional ad methods which use characters with strong meanings like 红 (red), 龙 (dragon),鑫 ("three bars of gold"), 宫 (palace, temple), 王 (king), 老 (old, honorable), 家 (home, family) or 新 (new) for everything. It doesn't create a product image in any way. Also, if anything is successful there will be four copies of it nearby, whether it's a restaurant, brand of clothing, soft drink or anything else. This, in turn, makes everything appear exactly the same.
Actually, a rather great ad.